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Manajemen Pemasaran

1. Global Marketing Management

FOURTH EDITION. M. Kotabe and K. Helsen. New York: John Wiley and Sons, Inc. (2008), 682 pages. ISBN: 978-0-471-75527-2.

Author: Somjit Barat a
Publication Frequency: 5 issues per year
Published in: journal Journal of Global Marketing, Volume 22, Issue 4 October 2009 , pages 329 – 331
Subjects: Asian BusinessDevelopment EconomicsGlobalisationInternational BusinessInternational MarketingMarket Research;Marketing CommunicationOrganizational Theory & BehaviourSales & MarketingSales & Marketing Management;

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